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AI-InnoScEnCE
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Horizon Europe
Survey: Circular Economy
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1. Before today, have you heard, seen or read anything about circularity or the circular economy?
Yes, I am informed and knowledgeable
Partially, I have some unsystematic information
I don't know anything about it
2. Which statement best describes your level of awareness and understanding of the circular economy?
Circularity is a core part of our mission and the products/services we offer
We understand the concepts and have started exploring how to apply them in our business
We are aware of it but haven't discussed necessary actions or steps
I've heard the term but don't think it applies to our organisation
I had never heard of the circular economy before today
3. Which, if any, circular economy practices or initiatives has your company adopted?
Introducing technology that reduces waste/pollution
Applying waste elimination measures
Sharing labour, assets or equipment with another organisation
Developing a more sustainable supply chain
Redesigning products/services to reduce environmental impact
Conducting life cycle analysis studies of products/services
Reducing the use of primary natural resources
Offering customers repair, regeneration and recovery services
Introducing product take-back schemes
Registering production as ecological/circular
Setting recycling/reuse targets
Carrying out education/awareness/advocacy activities for the circular economy
Searching for alternatives to eco-unfriendly products
Developing and implementing sustainable development measures
Applying financial measures/cost savings to increase business circularity
Other (please specify)
Our company DOES NOT IMPLEMENT these practices
4. Which KEY FACTORS could lead your organisation to adopt more circular practices? (max 3 answers)
⚠️ Maximum 3 options
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Potential cost savings
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Help meet sustainability goals/strategy
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Environmental protection
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Meeting community/public expectations
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Leadership team steers in that direction
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Increased demand from existing customers
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Government incentives to adopt circular practices
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Meeting expected regulatory requirements
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Increased availability of recycling infrastructure
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Addressing supply chain/material scarcity risks
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Improving brand reputation
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Meeting shareholder/investor expectations
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Growing access to new/expanding markets
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Increased access to capital
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None of these
5. What are the main BARRIERS that could prevent your organisation from adopting circular practices?
High costs
No immediate reason for change
Lack of financial support to offset costs
Lack of internal skills/capacity
Lack of support/capacity from suppliers
Not clear where to start/what to do
Technological limitations
Lack of government support
Concerned about maintaining quality
I don't know enough to identify barriers
None — I see no barriers
6. Which employee SKILLS or COMPETENCIES would be most important for planning and implementing circular practices?
Collaboration/stakeholder engagement
Innovation, creativity and problem solving
Assessment/current state analysis
Sustainability expertise
Systems thinking
Data analysis/modelling
Communication/storytelling
Research and development expertise
Business model awareness
Agility (flexibility)
None of these/not sure
7. What INFORMATION would be most useful when implementing circular practices in your organisation? (max 3 answers)
⚠️ Maximum 3 options
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Exploring/developing partnerships
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Understanding available government support
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Understanding circular business models
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How circularity integrates into the supply chain
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Existing technical solutions
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What other organisations in my region/industry are doing
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Introduction to the circular economy
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Alternative suppliers/sources
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How to conduct a waste audit
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How to complete a product lifecycle analysis
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How to carry out a business circularity assessment
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Nothing specific/not sure
8. Where does your organisation currently get information about the circular economy? (select all that apply)
Trade/sector association(s)
Peer/professional networks
Internal sources/staff research and expertise
Regulatory agencies
Other
None of these
Unsure
9. Please indicate the official name of the company you work for.
10. In what industry/domain does the company you work for operate?
Agriculture (crop/plant production)
Livestock farming (animal husbandry)
Industrial production (manufacturing)
Services
Trade/Commerce
Local Public Administration
NGO / Public Association
11a. Average annual number of employees
Up to 9
10 - 49
50 - 249
More than 250
11b. Annual turnover (or total assets owned by the company)
Up to 18 million lei
Up to 50 million lei
Up to 100 million lei
Over 100 million lei
12. How many years have you been active in your company's field?
Up to 5 years
5-10 years
Over 10 years
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